Description
Most clinics adopting AI cannot tell you what it costs them per booked patient. That is the actual problem.
The market is saturated with training that shows you how to generate a social caption. Very little of it shows you how to run an AI stack as a line item — with a cost, a yield, and a decision rule for switching it off.
This half-day course covers the commercial half of AI adoption in aesthetic practice: bringing in patients who fit your procedure mix, converting them without discounting your way into a low-margin book, and keeping AI spend proportional to what it returns.
Scope note: this is a business and operations course. It contains no clinical content, no injection planning and no complication management. Those live in Courses I, II and the Clinical Copilot Intensive.
Curriculum
Eight modules, half a day, online. The modules listed here are the ones we publish. The full syllabus — every module, and what you leave each one holding — goes to verified licensed practitioners.
- Why This Programme Exists
- Four Levels of Clinic AI — and Why Most Stop at Level One
ACP position paper, Annals of Internal Medicine, 2026 — augmented, not artificial - Reading the Room: Intent Signals Hiding in Your Group Chat
- Where the Money Leaks: Funnel Diagnosis You Can Defend
- The CEO Report Your Clinic Has Never Had
- What Not to Automate
ACP position paper — deskilling risk in AI-assisted practice
Three further modules cover patient-facing content and the compliance line around it, three-tier pipeline tagging, and turning conversations into a call list your team can work the next morning.
Patient data is handled as sensitive personal information throughout. Segmentation exists to put the right answer in front of the right patient — not to rank people by what they can be sold.
See the full pathway, or email [email protected] with your licence type and country of practice to request the complete syllabus.
Who this is for
Clinic owners, medical directors, practice managers and solo practitioners responsible for revenue. Non-clinical staff may attend when enrolled under a licensed practitioner.
What is included
- Half-day live online session, with recording access
- The Practice Growth Prompt Library
- Pre-built AI cost-tracking spreadsheet
- Enquiry triage and recall template sets
- Compliance checklist for aesthetic advertising
- Certificate of completion
What is not included
Clinical content of any kind. CME credit. Any specific vendor licence or platform subscription.
Frequently asked questions
Is any of this clinical?
No — deliberately not. It is business, marketing and operations. No injection content, no anatomy, no complication management.
I already run ads. Will this be too basic?
The positioning and content modules will overlap with what you know. Module 4, AI unit economics, is where most experienced operators find the new material, because almost nobody is currently measuring it.
Does this teach a specific platform?
No. It teaches selection criteria, cost modelling and workflow design that survive vendor churn. Naming a platform in 2026 dates a course by 2027.
Can my marketing manager attend instead of me?
Yes, when enrolled under a licensed practitioner. Many clinics send both — the cost-modelling module works considerably better with the person who owns the budget in the room.
How much can I realistically expect to save on AI spend?
That depends entirely on how you are running it now, and we will not quote you a number we cannot stand behind. What we can say is that the most common pattern we see is a premium model being used for tasks a cheap one handles identically. Module 4 is built to find that pattern in your own stack.
Taught by Wen Hsien Ethan Huang, MD — holder of thread-lift instrument patents in Japan, Germany, the European Union, mainland China and Taiwan.
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